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What we are learning from talking to scientists about science communication
May 19 @ 2:00 pm - 3:00 pm EDT
Event Date: May 19, 2020
Presenter: John Besley, Ph.D.
In recent years, Dr. John Besley has shifted his research from the study of public opinion about science to trying to understand scientists' opinion about the public.
As part of this work, he and his collaborators have advanced a framework for strategic science communication that emphasizes setting clear behavioral goals and then working backwards to identify communication objectives that have the potential of affecting desired behaviors, as well as tactics to help achieve the communication objectives. This perspective puts identifying and prioritizing specific communication objectives at the core of being an effective communicator.
For this presentation Dr. Besley will share his thinking along with selected data from his surveys and interviews of scientists.